Vype - British AMerican Tobacco
It all started when...
We worked with the brilliant artist The Doodle Man on an extensive variety of personalised products for British American Tobacco (BAT). Ahead of the launch of BAT's new vaping product, we managed complicated licensing requests spanning a very broad range of usages and territories. The Doodle Man doodled at several live art events including corporate meetings and exclusive launch parties. The Doodle Man's personalised products and artworks were so successful in London, BAT couldn't resist using them to launch their product in Milan, too!
CLIENT: Vype, British American Tobacco
LOCATION: London, Milan
DATE: November 2016
CATEGORY: Licensing & Content, Live Art & Events